Well-established hotel brands clearly depict that it’s insufficient for such industry as hospitality to enhance only service quality. It’s vitally important to show authentic care for your clients and predict a priori their demands in order to obtain success.
While being on the go modern travelers use their mobile devices to get hotel info right on their smartphones. Moreover, the leading hotels propose their visitors possibility to contact customer service, check-in to guest rooms, change reservations or obtain GPS mapping while they are still in motion.
What Are The Advantages of Developing Mobile App for Hotel Industry?
The hotel industry is one of the highly portable business all over the world. Today, with the advancement of the technology people have complete freedom to choose their food, stay and other amenities in their tour packages. This has become possible with few mouse click or pressing few buttons on their smartphones. However, developing mobile apps for hotel industry offers plenty of advantages for client and owners which are given below:
1. Booking has never been easier:
The modern traveler will prefer smartphone to book their hotel as they get all the information about the place and scroll across different hotels on their smart phone. So, creating hotel booking apps help your client to confirm their booking with one and two clicks.
2. Quicker accessibility to information to your guest:
Mobile app for your hospitality business can provide fast and effective information about your hotel to your guest. Moreover, mobile apps for hotel industry saves customer to contact the front desk of the hotel.
3. You can even collect data on your user:
You can provide different facilities and display its prices or tell that it is free or chargeable to the customers. Moreover, you can also ask clients to provide feedback about your service which surely helps you to better understanding your customers.
4. The bond between you and your customer has never been stronger:
An app for your hotel, gives plenty of features which are helpful for customers. For example, you can use notification functionality which reminds guest for 15 minutes before room cleaning service staff. It also offers sufficient time to leave the room, or to refuse the room cleaning right at the given time using your hotel app. You can also send notification about the swimming pool availability to your guest so that they can schedule their visit according to it.
5. Boost hotel staff productivity:
Mobile apps also perfect tool to keep track of your staff. If you already created a mobile app for your hotel, which helps you to then monitor their work and provide them feedback when needed.
6. Strengthening Brand Loyalty
Offering a dedicated hotel app can enhance both customer loyalty and brand loyalty. A mobile app can integrate a guest loyalty program where hotel guests can collect points and rewards for their bookings and hotel stays. Moreover, you can also offer an additional discount to them for the future hotel booking. It is also the easiest way to create a brand identity of your hotel.
7. Competitive advantage:
Hotel mobile apps are still few in numbers, therefore by providing the dedicated app to your client, you can easily get the competitive advantage over your customers who yet not created an app for their hotel.
Adaptation of software development for hotel & reservation are significantly increasing in the recent time, which helps you to boost customer base and enhanced the user experience of the guest, and it will continue to do so in the time to come as there are many mobile app development companies are in the market which are providing services of hotel management system software, hotel reservation software, hotel front office system software, hotel restaurant software, hotel front desk system software according to your business needs.
In the current digital age mobile devices are everywhere and for any task you can think of, an app exists to perform it.
According to technology research, the number of tablet devices will surpass personal computers in 2017, with an estimated 140% surge in market demand.
In the hotel industry where guest service is king, mobile apps can help you facilitate the quality service you want to provide.
Apps can be used by guests when they’re making a booking and throughout their stay, with all the information at their fingertips.
8 reasons why your hotel should have a mobile app
1. Guests expect businesses to have a mobile app
Consumers are increasingly finding ways to solve their own enquiries. One of the methods they use to do this is by downloading apps. If they are booking with your hotel, they expect to be able to easily check their details and interact with your hotel instantly through an app rather than by email, phone, or web browser. If you don’t have an app, guests may decide to book elsewhere.
2. Make life simpler for both your hotel and your guests
Guests and hotels can immediately enter into conversation through an app, allowing guests to clarify details or make requests while hotels can offer guests special deals and promotions or ask for feedback. An app also allows integration with other communication channels like social media or push notifications. This means guests will never miss an update and can always access information on the go.
3. Strengthen your loyalty program with a mobile app
Integrating your guest loyalty program into your mobile app will allow guests to more easily collect points, earn rewards, and claim their benefits. You could even ask guests to build a more comprehensive profile in the app to gain more points. With more data, you can get to know more guests on a personal level and provide a greater level of service to them.
4. Create a smoother reservation process with a mobile app
By integrating your booking system with your app, your customer can literally do all their shopping in one place. They can book, confirm, request changes, purchase extras, receive and send messages – all within the app. This creates a faster and less confusing experience for travellers.
5. Provide a direct link to your customers
With an app, hotel staff can address guests faster and improve the efficiency of communication. Plus if someone has downloaded your app, they’re showing an active interest in your hotel and you can potentially capture a direct booking before they look elsewhere.
6. Guide guests through your hotel and destination with a mobile app
On an app you can curate a personal guide for your guests telling them about all the features of your hotel, what attractions are close by, and where they should go to shop and eat. They could even make bookings for spa sessions at the hotel while they’re out. Guests are always looking for convenience on a trip, so helpful suggestions go a long way.
7. Maintain a competitive advantage with a mobile app
Even though apps are becoming increasingly popular, there are still many hospitality businesses that haven’t adopted them. Having your own app will immediately put you ahead of other hotels in the eyes of guests and allow you to capture bookings you otherwise wouldn’t have.
8. Enable guests to communicate in their own language
Mobile apps have the capability to translate communications back and forth. So if a guest sends a message in their native Spanish, your hotel will receive it in English and translate your reply back to Spanish. This ensures there’s never any misinterpretation of requests or enquiries.
In order for your app to be successful it should always be solving a problem for the user and provide real-time information. If used correctly, you can give your guests a fantastic experience and grow your brand affinity.
So, a hotel room service mobile app can facilitate a self-service model for your guest that prefer any type of interaction.
However a hospitality accounting mobile application is a great way to boost your staff’s mobility without sacrificing on productivity. While there are a lot of mobile apps for hotel management out there that share similar features.
Drop us a line or give us a call and we’ll consult you in regards to your hotel mobile app development and what all features does your hotel mobile app include?